Jarvis: “Stop Selling Scarcity”

Jeff Jarvis’ Monday post “Stop Selling Scarcity” argues that, when there’s a glut of information and content, publishers who continue to rely on advertising have essentially admitted their failure. “Align your interest with marketers,” he says. Here’s a link to the full post:



About knockemdown

Multimedia producer
This entry was posted in 1 and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s