The Future of Context discussion

A Jay Rosen question from his Context Manifesto: Why are we serving people the news without the background narrative necessary to make sense of the news?

From Matt Thompson’s Context Manifesto:

These terms I’ve been using – “intellectual framework,” “systemic information,” etc. – this is what I mean when I say “context.” I’ve pitched you on the consumer benefits of context, but information creators are also slowly beginning to come around to the long-term ROI of delivering context as well, for several reasons. For one thing, our information becomes much more valuable and much more desirable to you as your framework for understanding it becomes better.

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Multimedia producer
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