AOL’s Master Plan Leaked

Some interesting points from the leaked AOL Master Plan on Business Insider”:

AOL wants to deliver “news you can use.”

AOL’s channels, called Towns, need to drive 50% of their revenue from ads, 50% from commerce.

AOL wants to get an average of 7,000 page views per story, so when evaluating a potential story’s traffic potential they want to know, “Is this story SEO-winning for in-demand terms?”

A “premium” online video has a base cost of $5,000, which means it needs to garner 500,000 hits to break even.

Read the full report here.

Advertisements

About knockemdown

Multimedia producer
This entry was posted in Uncategorized and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s