AOL’s Master Plan Leaked

Some interesting points from the leaked AOL Master Plan on Business Insider”:

AOL wants to deliver “news you can use.”

AOL’s channels, called Towns, need to drive 50% of their revenue from ads, 50% from commerce.

AOL wants to get an average of 7,000 page views per story, so when evaluating a potential story’s traffic potential they want to know, “Is this story SEO-winning for in-demand terms?”

A “premium” online video has a base cost of $5,000, which means it needs to garner 500,000 hits to break even.

Read the full report here.


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