Journalism Isn’t Obsolete, It’s Just More Complex

I was revisiting a topic I’ve written about before here, the future of the news story, when I came across a post that’s an excerpt from the new book Blur: How to Know What’s True in the Age of Information Overload by Bill Kovach & Tom Rosenstiel.  One of the major points Kovach & Rosenstiel make is that “… journalism must shift from being a product—one news organization’s stories or agenda—to being more of a service that can answer the audience’s questions, offer resources, provide tools.” This fundamental shift of journalism from a product to a service is key, and is a defining element I use to guage whether I think an experiment I come across in news presentation is forward looking or is a defensive measure.

In an excerpt from the book, Kovach & Rosenstiel provide a smart list of 8 requirements of the new news consumer on the Nieman Reports site here.


About knockemdown

Multimedia producer
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